Yesey

YESEY is a high-end Italian millinery brand founded by designer Dana Jauker.

With decades of experience, Dana remains committed to traditional artisan techniques, avoiding industrial production in favor of slow, precise craftsmanship. Each hat is handmade in Italy using natural felt or straw, steam-shaped on antique wooden blocks, hand-dyed, and hand-sewn — all brought together with a distinctly contemporary edge.

Inspired by rare fabrics and historic millinery stock, YESEY also creates bespoke and limited-edition pieces — sculptural, wearable originals.

The brand’s workshop headquarters is based in Bologna, home to Dana’s remarkable collection of over a thousand historic wooden hat blocks. This extraordinary archive, one of the most extensive of its kind, is both a daily source of inspiration and a vital tool in shaping YESEY’s bold and timeless creations.