History of the house

A concept showroom distinguished by a contemporary and designer spirit: between fashion, lifestyle and research.

This distribution commitment signed by Riccardo Grassi has started off in January 2012 after twenty years of experience with Studio Zeta Milano, of which he was a co-founder. Located in a suggestive location of Via Piranesi, 4, Milan, the Meatpacking District of the chief town in Lombardy, this showcase of over 4,000 square meters stands out for its strong architectural impact of an industrial loft. Situated in a unique building which used to be a merchandise storage at the beginning of this century, Riccardo Grassi Showroom proposes both Woman and Man RTW and Accessories, all characterized by a strong and individual design research, innovation and high quality.

“My goal is to develop a concept which I feel to be very current and is reflected in the collections by a strong design character, but as well with a contemporary positioning”, states Riccardo Grassi “In these years we had the pleasure to receive more than 3.000 international customers visiting the showroom from more than 80 different countries, from boutiques to department stores, always having a particular focus on emerging markets and the important and ever growing world of e-commerce.”

This important project is the result of a corporate partnership with  Riccardo & Giusi Braglia. The friendship between Mr Grassi and Mr and Mrs Braglia has developed in recent years and is the basis of this initiative that led to the creation of an International and unique Showroom situated in Milan. The international spirit of Riccardo Grassi Showroom is further emphasized by the massive presence in  Paris and as well as with the seasonal Pop up Showroom in New York. In June 2018 Riccardo Grassi Showroom welcomed RG MAN a section dedicate to cool emerging menswear brands.


Riccardo Grassi was born in Tuscany.
With a strong vocation and a pure background he lands in Florence in the 80's, city of artists and fashionistas.
He decided then to co-found a studio/laboratory to introduce an alternative avant-garde in fashion, to be brought to the chicest boutiques worldwide: this was the beginning of Studio Zeta.

The common factor that allows to establish a new concept of showroom is to research new designers and new labels to be offered nationally and internationally to a more and more demanding market.
With this inspiration he started to collaborate with Pitti Trend conceiving the "Altro Uomo", which is still nowadays an exhibition section of Pitti Immagine Uomo. Due to his experience he still actively collaborating as a consultant for new trends.

In 1988 he decides to move to Milan with his studio newly named Studio Zeta Milano, which firmly establish itself as one of the main point of reference in fashion: a "tradeshow" of new proposals always developing, working with more than 2000 stores worldwide. He actively collaborated and developed the distribution of brands such as Maison Martin Margiela, Katharine Hamnett, Yigal Azrouel, Giuliano Fujiwara, Antonio Marras, Albino, Giambattista Valli, Zagliani, Neil Barrett, MSGM, N°21, DROMe, Blancha, Fausto Puglisi, Off White, Adam Lippes, Paula Cademartori and Marco De Vincenzo.

After more than 30 years of experience Riccardo's curiosity and tenacity still allows him to follow with success all his new projects, scout new talents and share his own vision and perspicacity of contemporary fashion and trends.