Riccardo Grassi

History of the house

A concept showroom distinguished by a contemporary spirit: Between fashion, lifestyle, art and research.

This distribution commitment signed by Riccardo Grassi has started off in January 2012 after twenty years of experience with Studio Zeta Milano, of which he was a co-founder. Located in a suggestive location of Via Piranesi, 4, Milan, the Meatpacking District of the chief town in Lombardy, this showcase of over 3,000 square meters stands out for its strong architectural impact of an industrial loft. Situated in a two level space which used to be a merchandise storage at the beginning of this century, Riccardo Grassi Showroom proposes both Woman and Man RTW and Accessories, all characterized by a strong and individual design research, innovation and high quality.

“My goal is to develop a concept which I feel to be very current and is reflected in the collections by a strong design character, but as well with a contemporary positioning”, states Riccardo Grassi “In these first seasons we have had more than 3.000 international customers visiting the showroom from more than 70 different countries, from boutiques to department stores, always having a particular focus on emerging markets and the important and ever growing world of e-commerce.”

This important project is the result of a corporate partnership with WS Fashion of Riccardo & Giusi Braglia. The friendship between Mr Grassi and Mr and Mrs Braglia has developed in recent years and is the basis of this initiative that led to the creation of an International and unique Showroom situated in Milan. The international spirit of Riccardo Grassi Showroom is further emphasized by the massive presence in  Paris and as well as with the seasonal Pop up Showroom in New York


Riccardo Grassi was born in Tuscany.
With a strong vocation and a pure background he lands in Florence in the 80's, city of artists and fashionistas.
He decided then to co-found a studio/laboratory to introduce an alternative avant-garde in fashion, to be brought to the chicest boutiques worldwide: this was the beginning of Studio Zeta.

The common factor that allows to establish a new concept of showroom is to research new designers and new labels to be offered nationally and internationally to a more and more demanding market.
With this inspiration he started to collaborate with Pitti Trend conceiving the "Altro Uomo", which is still nowadays an exhibition section of Pitti Immagine Uomo. Due to his experience he still actively collaborating as a consultant for new trends.

In 1988 he decides to move to Milan with his studio newly named Studio Zeta Milano, which firmly establish itself as one of the main point of reference in fashion: a "tradeshow" of new proposals always developing, working with more than 2000 stores worldwide. He launched designers such as: Maison Martin Margiela, Wim Neels, Jan & Carlos, Katharine Hamnett, Yigal Azrouel, Giuliano Fujiwara, Antonio Marras, Albino, Giambattista Valli, Zagliani, Neil Barrett, MSGM, N°21, DROMe and Fausto Puglisi.

After more than 25 years of experience all his experience is now actively concentrating into developing a new project which brings his own name: Riccardo Grassi Showroom.
Muse of his own success it's his "curiosity" that allows him to follow with success all his new projects, the work of new talents that still nowadays feeds his own vision and perspicacity into understand fashion and trends.