History of the house

A concept showroom distinguished by a contemporary and designer spirit: between fashion, lifestyle and research.

RG Showroom was created in 2012 by Riccardo Grassi, a pivotal figure in the fashion business worldwide.

Based at via Piranesi 4, a rising, cool hub in Milano, RG Showroom’s international success comes from its founder and team’s insatiable curiosity, constantly looking for upcoming talents.

Understanding fashion needs and desires deeply makes RG Showroom a must-go destination for top buyers, where they can find new designers and brands carefully researched to comply with the extremely demanding global market.

“Developing a vision always connected to contemporary positioning. That’s my goal.

I endlessly look for collections with a strong personality, and I am very focused on emerging markets and the nowadays fundamental world of e-commerce.

That’s why more than 3.000 international buyers among boutiques, department stores and e-shops from over 70 different countries always visit us.”

RG Showroom is a multicultural and unique environment with its iconic vibe internationally spread through the seasonal showrooms in Paris and New York.

Located at via Piranesi 4, Milano, in a once-storage and now fully revamped space with remarkable industrial architecture, the 3.000 square meters showroom on two levels hosts Woman and Man RTW and accessories, carefully selected for their uniqueness, innovation and high quality.


Born and raised in Tuscany, Grassi experienced Florence's 1980s vibrant art & fashion scene, where he conceived L'altro uomo, a visionary section for Pitti Immagine Uomo, still running today.

His mission to introduce an alternative fashion avant-garde to the chicest boutiques around the world led him to co-found a studio-atelier which moved to Milano under the name of Studio Zeta in 1988.

The showroom quickly became a fashion landmark, with more than 2000 international stores coming over to discover the then-emerging talents and brands like Martin Margiela, Antonio Marras, MSGM, N°21, DROMe and Fausto Puglisi.

After more than 25 successful years, Riccardo felt ready for another challenge, and in 2012 Riccardo Grassi Showroom opened its doors. Renamed RG Showroom for its 10th anniversary, the company stays true to the founder's commitment: to have a unique vision and insight into fashion and trends.