LAVI

LAVI is a Made in Italy womenswear brand that celebrates a romantic, authentic, and contemporary vision of femininity. Founded by Abruzzo-born designer Cinzia Cinotti, the brand emerged from the intersection of Italian sartorial tradition, Mediterranean influences, and a modern interpretation of effortless elegance.

The collections are distinguished by fluid silhouettes, lightweight fabrics, floral prints, iconic patterns such as stripes and gingham, soft atmospheres, and the vibrant colors of Capri. Together, these elements create a sophisticated yet spontaneous aesthetic that portrays a refined, free-spirited, and versatile woman—one who embraces luxury with ease, confidence, and without excess.

Cinzia Cinotti developed LAVI as a natural evolution of her creative universe, transforming it into a distinctive brand recognized for its craftsmanship, contemporary romanticism, and meticulous attention to detail. Production celebrates Italian savoir-faire through collaborations with highly skilled workshops, embroiderers, and seamstresses, preserving a strong connection to the region’s manufacturing heritage and artisanal excellence.

In recent years, the brand has strengthened its presence within the Italian prêt-à-porter landscape through its participation in Milan Fashion Week and by progressively expanding its international distribution, attracting growing interest from both European and U.S. markets.

LAVI embodies a new vision of feminine luxury: poetic, luminous, and timeless, where elegance, lightness, and identity coexist in a refined and contemporary balance. It is also a family story that brings together three generations.