The brand name “FACETASM” is a neologism of the word “facet” which refers to one side of something many-sided.
A side of one object and the back of that same object might have a totally different meaning.
For Facetasm this means they don’t want to stick to any rules. The brand always aim for a new face, and take pride from their own set challenge.
The goal is to create clothes that move people’s hearts, and allow those people to have fun.