ERDEM is an independent house of bold fashion based in London, founded in 2005 by designer Erdem Moralioglu. Poetic and rigorous, ageless and timeless, powerful and versatile, Erdem’s world is an intriguing interplay of strength and beauty. In fifteen years, Erdem has established an exuberant language of femininity that transcends fashion to inspire strength and confidence in the women for whom he designs. It is a passionate language that is evocative and eccentric in character, fluently spoken with a beauty that is intense and romantic. For the first time Moralioglu is making a proposal for men’s wardrobe, inspired by his twin sister and mother, designing a collection that is functional while remaining quintessentially Erdem, romantic and youthful at the same time.
The house of ERDEM is cultured and erudite, underpinned by a belief in the power and skill of craftsmanship, both respecting traditional skills and combining with an excitement for innovation, in technique and application.
Erdem is at heart a storyteller. Collections are formed around a narrative, championing heroic women at a particular place and a moment in time.