The Blufin group officially started operations in 1988, but the story began eleven years earlier, in 1977, when Anna Molinari and her husband Gianpaolo Tarabini Castellani founded Blumarine. The name sug- gests an open blue horizon: that of the sea, a symbol of infinite journeys and possibilities. Success has been immediate: the recognition of a precise stylistic vision, communicated through images conceived with the best photographers, from Albert Watson to Helmut Newton to Tim Walker, and of a unique way of making product.
A family business in the best Italian tradition, Blufin was acquired at the end of 2019 by Eccellenze Italiane Holding, in the person of its president Marco Marchi, with the aim of further expanding and renewing the presence on the global market. In full respect of the roots, the idea is to harmonize Blumarine’s identity with the present, focusing on romanticism, seduction, inclusion; playing with the contrasts that are the essence of the moment we are living.
On the one hand, the family business based on unsurpassed savoir faire – the first screen-printed knits encrusted with crystals and enriched with precious inserts, as valuable as art multiples, were created in the Blumarine ateliers in Carpi – on the other hand, contemporary managing flair. Harmonic dualism is the defining character of the whole story. It is today, in the way the operation is carried. It has been from day one when it comes to style. Sensuality and romanticism have always characterized collections in which fine materials and skilled workmanship – a true Italian excellence – translate into an idea of seductive and personal luxury, and once self-confident and feminine. One worth a real femmina, in a garden of wild roses.
The seeds of this style were sown by Anna Molinari and her daughter Rossella Tarabini: opposite and complementary personalities, a mother and her daughter, one romantic, the other provocative, capable of harmonizing an idea of woman who is spontaneous in all her complexity. Today this voluptuous aesthetic is interpreted by Nicola Brognano: a new generation Italian designer who loves the classics and treats them with irreverence. The dualism that is integral to the Blumarine DNA is put into acceleration, playing with extremes, with hard and soft, romantic and sensual.
Communication is a strategic and vital element. Blumarine affirms its identity through all channels, digital in the first place, integrating ecommerce, visual manifesto, programmatic statement. Each element nouri- shes the other in an expanded vision in which the material and the imaginary become one. A rose garden of possibilities in which every woman is invited to find herself.