The Blufin group officially started operations in 1988, but already in 1977 Anna Molinari and her husband Gianpaolo T. Castellani founded Blumarine: an open blue horizon, symbolizing infinite possibilities. Anna and her daughter created a style that translated their opposite yet complementary personalities, one romantic whilst the other provocative, crafting the idea of a woman who is spontaneous in her complexity. The family business was then acquired in 2019 by Eccellenze Italiane Holding, by president Marco Marchi, who cultivated the harmonic dualism as the defining character of the brand. Sensuality and romanticism are key, therefore the fine materials and skilled workmanship employed translate into an idea of seductive and personal luxury, combined with self-confidence and femininity. Today this voluptuous aesthetic is interpreted by Nicola Brognano, who carries on Blumarine’s DNA, by creating an harmonic dialogue between his love for the classics and his irreverence towards them. Blumarine affirms its identity through all channels, digital in the first place, integrating e-commerce, visual manifesto, programmatic statement. Each element nourishes the other in an expanded vision in which the material and the imaginary become one.