History of the house
A concept showroom distinguished by a contemporary spirit: Between fashion, lifestyle, art and research.
This distribution commitment signed by Riccardo Grassi has started off in January 2012 after twenty years of experience with Studio Zeta Milano, of which he was a co-founder. Located in a suggestive location of Via Piranesi, 4, Milan, the Meatpacking District of the chief town in Lombardy, this showcase of over 3,000 square meters stands out for its strong architectural impact of an industrial loft. Situated in a two level space which used to be a merchandise storage at the beginning of this century, Riccardo Grassi Showroom proposes both Woman and Man RTW and Accessories, all characterized by a strong and individual design research, innovation and high quality.
“My goal is to develop a concept which I feel to be very current and is reflected in the collections by a strong design character, but as well with a contemporary positioning”, states Riccardo Grassi “In these first seasons we have had more than 3.000 international customers visiting the showroom from more than 70 different countries, from boutiques to department stores, always having a particular focus on emerging markets and the important and ever growing world of e-commerce.”
This important project is the result of a corporate partnership with WS Fashion of Riccardo & Giusi Braglia. The friendship between Mr Grassi and Mr and Mrs Braglia has developed in recent years and is the basis of this initiative that led to the creation of an International and unique Showroom situated in Milan. The international spirit of Riccardo Grassi Showroom is further emphasized by the massive presence in Paris and as well as with the seasonal Pop up Showroom in New York