SELF MADE is a project born from Gianfranco Villegas, a young Filipino-Italian designer.
The name of the brand originates from the designer’s turbulent childhood growing up in
Florence, Italy, as the son of an immigrant Filipino mother who didn’t enjoy a privileged
upbringing. He began to work to satisfy his huge passion for fashion at age 14, eventually
graduating in 2013 from the Polimoda Fashion School, in Florence.
The designer consistently pulls inspiration from his Filipino origins and from his deep passions
like contemporary art and Hip-hop music.
Every piece in the collection is hand-crafted in Italy with premium materials and features
tailored finishings. The SELF MADE signature of hand embroidered 3D graphics is applied in
cotton thread using a technique unique to the brand.
The overall concept is mixing Italian luxury culture with Filipino American streetwear and
hiphop culture resulting in looks like the oversized cachemire bomber jacket or the pure silk
SELF MADE sneakers are made in “Le Marche”, also known as the Italian shoe valley. They
are hand crafted in premium leather.
The brand has been featured in established publications such as Vogue Japan, Numerò
Japan, Vogue Italia, L’ Officiel , i-D magazine, Highsnobiety, Ginza and many others.
The brand has already gotten the attention of stars such as Asap Rocky, Rihanna, Chris
Brown, Puff Daddy, Jared Leto, Rola and others.
From January 2017 SELFMADE is showing during the Men’s Fashion Week in Paris