MSGM is a brand founded in 2009 by Massimo Giorgetti in collaboration with Gruppo Paoloni. It is the simple combination of constant new inputs coming from modern art, indie music and contemporary world events. Like an expert DJ, Massimo Giorgetti is capable of mixing and associating his biggest passions translating them in an aesthetic vision. The result is a kaleidoscopic world of ever-changing colors, shapes and lines to constantly capture the attention of the public’s interest, and establish a signature style that sees MSGM as one of the most intriguing fashions brands on the scene now. People have the certainty with MSGM of being able to express their freedom with a touch of personal creativity.