Mother of Pearl & NO FRILLS
Mother of Pearl is a luxury womenswear brand that celebrates individuality and authenticity. Based in East London, the brand takes an often humorous approach to print and design; sportswear runs through its DNA, fused with luxe fabrications and careful design. Ultimately, Mother of Pearl creates clothing that strikes a balance between the casual and luxury: effortless day wear, which can be elevated to be special enough for any occasion.
Creative Director, Amy Powney, joined Mother of Pearl in 2006, four years after the brand was founded by Maia Norman. In 2015, she was appointed Creative Director and went on to develop a complete range of ready-to-wear, handbags and shoes.
Powney draws on references from her childhood in the North of England and is inspired by the strength and real femininity of the women who surrounded her, as well as the sportswear trends so prevalent throughout her teenage years in the 90s and early 2000s. Powney often looks to important social photographers, and fashion photography from the same era to inform her designs.
Mother of Pearl presented their first collection at London Fashion Week for AW14. The brand has been shortlisted for the BFC Vogue Fashion Fund in 2015 and 2016. In the same year the label was awarded the Walpole Emerging British Luxury Talent prize.
Mother of Pearl is selectively stocked at over 100 luxury stores worldwide.