Khrisjoy is a new brand masterminded by fashion aficionado Marzia Bellotti, who chose a key winter stample – the down-filled puffer jacket – to introduce her new project.
After years in the fashion industry as a stylist for major publications and for high-profile ad campaigns, Bellotti decided to switch gears and try her hand in design, eager to create a novelty down jacket that she was happy to wear, that she felt good in.
Indeed, amidst fashion’s current fascination for puffer jackets, KhrisJoy certainly stands out from the pack thanks to its distinctive and contemporary urban feel for self-confident women who want to feel hip and hot.
A self-admitted rebellious kid who still has “bad memories of the boring jackets my mother
made me wear as a child,” Bellotti set out to produce a “jacket that reflects me and my style and I wasn’t too interested in people’s opinion.”
So, what started on a playful note has now turned into business. The roomy, cocoon-like hooded jacket oozes an easy, vaguely hippie vibe inspired by the club scene. Available with or without quilting, the disco element is further evidenced by the long drawstrings around the neck and waist featuring the caption “HangoverClub” in bold black facing.
On-trend and finely-crafted in Italy, it is the kind of wear-forever hero piece to toss over anything, from an evening dress to shredded jeans, from sky-high stilettos to sneakers. Another exclusive element is the ample color palette that spans from timeless neutrals to breezy pastels such as pink, light blue, ice gray and sage green to bursts of purple, yellow and orange.
The capsule collection will be available starting with the Fall/Winter 2018-19 season.