Khrisjoy is a new brand masterminded by fashion aficionado Marzia Bellotti, who chose a key winter staple – the down-filled puffer jacket – to introduce her new project. From plain to flash, Bellotti turned the puffer jacket into a luxury hero piece with an urban edge and street vibe to wear literally over anything. It’s versatile and entirely crafted in Italy with certified materials; the jackets are characterized by roomy shapes, high-fashion details and innovative textures in kaleidoscopic colors, that ooze an easy vaguely hippie vibe inspired by the club scene. So, what started on a playful note has now turned into business.
On-trend and finely-crafted in Italy, it is the kind of wear-forever hero piece to toss over anything, from an evening dress to shredded jeans, from sky-high stilettos to sneakers. Another exclusive element is the ample color palette that spans from timeless neutrals to breezy pastels such as pink, light blue, ice gray and sage green to bursts of purple, yellow and orange.