GOWOUN, JONG launched the brand name is 'GOEN.J' in 2011. At the beginning of 2011, GOEN.J launched a capsule collection for women. The women's quickly achieved outstanding success on the global market from 2012
After receiving a degree in fashion design from Paris’ prestigious Studio Berçot, Goen Jong returned to Korea to launch her eponymous label in 2012 based on her 7 years experience in Paris. Majoring in lingerie, the designer presents the juxtaposition of architectural silhouette and refined romanticism, reinterpreted by her own feminine touch. GOEN.J immediately made its headway into the international market, first recognized by prestigious retailers such as Opening Ceremony and Harvey Nichols Hong Kong. In 2014, despite being an emerging designer brand, the label entered in all branches of Barneys New York and has rapidly reinforced its standing across Europe and the US. All of these extraordinary achievements have been made without any marketing or runway shows, but purely attributed to her own design and aesthetics. It encapsulates romantic but contemporary attitude at the same time, adding up a fresh perspective to the familiar and ordinary. She draws inspiration from unexpected harmony found in contrasting elements. The balance between delicate and structural design is further highlighted by her thoughtful approach to the visualization of vitality. She attempts to leave powerful impact by considering dynamic movements of women’s body rather than focusing on static designs. Goen.J is now carried by high-fashion retailers both online and offline, including Net-a-Porter, Farfetch, Barneys, Selfridges, Liberty, Bergdorf Goodman, Moda Operandi, Opening Ceremony, and Shopbop. Named as the winner of 2017 12th SFDF Awards, the label secures its position as one of Korea’s representative global brands.