AVAVAV is based in Florence and focuses on creative design and conscious production, led by Creative Director Beate Karlsson.
‘Since I was a child, I’ve romanticized underwater aesthetics. there’s a particular balance of life and plants growing in the ocean’
Through their designs, they strive to redefine what fashion and product can and should be, playing with avant-garde silhouettes ad concepts that challenge norm. The brand started a sustainable initiative, aiming to have a fully ethical and green production chain.