Act n°1 is a womenswear label established at the beginning of 2016 in Reggio Emilia by designers duo Luca Lin and Galib Gassanoff. The brand’s name has a precise meaning: it is intended as the designer’s infancy like the first act of their life, which inspired them in developing the brand.
One of Act n°1 main purposes is to tell a story.
Act n°1 essence and image is all about its designer’s personal story and multicultural background with a focus on their childhood, home and lifestyle where antique Chinese fine art and Azerbaijani craftsmanship collide. The aesthetics of the brand and its ethnic allure evolves from luscious kimonos like evening dresses to mix up with grunge inspire streetwear from the late Nineties. Hybrid items and landscape prints became in a very short period icons of their brand. The first collection -Resort 2017 Collection – was presented during White Show in Milan and it has been selected by Vogue Italia for the Vogue Talent Corner, amongst other brands, during Milan Fashion Week in 2016. In July 2017, Act n°1 won the “Who is on next?” contest organized by AltaRoma with Vogue Italia.