MSGM is a fashion brand born in 2009 and created by Massimo Giorgetti in partnership with the Paoloni Group. It’s a simple mix of continuous new inputs alongside with the state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to web world. The outcome: a Kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment. By choosing MSGM clothes people know they express themselves at the best of their freedom, with a touch of a personal creativity altogether.