Former head of accessories at Givenchy, now at Emilio Pucci, Elena Ghisellini is fully involved in her eponymous brand but do not call them accessories. Elena Ghisellini’s creations are symbols, archetypes—sometimes even fetishes.
They are designed to become a part of a women’s life; they are accent pieces to her elegance, personality and irony. It all stems from one specific idea: to create love at first sight and spark an overwhelming desire. As result, each bag, each object, possesses a profound and warm sensuality, a quality that transcends boundaries with its cunning symbolism. They are not made to complete a look; on the contrary, they are designed to express an emotion and make the wearer unique. By day, they are serious, practical and resolved. In the evening, they become eccentric, sexy and ironic. They are luxury fetishes, a glamorous and sophisticated extension of a woman’s imagination and personality.